From (Apple) Beats By Dre deal to another deal with Apple. It is alleged that popular Nigerian pop act D'Banj has inked a deal with Apple to be a star in a musical movie dedicated to his 10 year career as an artist.
Am assuming he is taking acting lessons at the moment to cement another skill he is brewing up, as an actor. Of course you don't expect the movie to be like a music clip, since it is meant to be professional.