Chip Bergh had told the audience:
"These are one of my favorite jeans—[they] are maybe a year old, and they have yet to see a washing machine. I know that sounds totally disgusting… but believe me, it can be done! You can spot clean it, you can air dry it, and it's fine. I have yet to get a skin disease or anything else. It works."
When moderator, Andy Sewer, who obviously seemed a bit taken aback, asked Bergh the age-old question: how often should one be washing their jeans then?
Bergh answered:
"Not very often. If you talk to real denim aficionados, they'll tell you, don't wash your blue jeans."
Washing denim has always been a complicated and hotly debated issue—how often it should be done, what tools should be utilized, whether or not it collects bacteria, etc.
