PRESS RELEASE
JUMIA partners with young African entrepreneur Sékou Diawara for anexclusive event in Abidjan
A common desire for Africa to shine
Abidjan, Côte d'Ivoire, 5th August 2014—JUMIA is pleased to announce that the Mix Discothèque will open its doors from 11pm on the 8th August for a special event: African Money
JUMIA and African Money, two companies which share an entrepreneurial DNA, are uniting for the first time in Abidjanin order to show the bright face of Africa where prestigious events, just like in Europe and the US, are taking place.
African Money was born from a simple and ambitious wishfrom Sékou Diawara: to bring together the African Diasporathrough lively events organized in exceptional settings. He began by implementing his project in some of Paris's most prestigious venues, in order to boost the image of Africa in France.
Moreover, Sékou Diawara's events regularly welcomecelebrities like Booba, Jae Millz, Young Money, DavidMonsoh, Mokobe, Singuila, or Passy. Hence, today, and thanks to media interest (buzz on social media platforms such as Facebook or Youtube) the staff of African Money isexperiencing an increasing demand which has allowed them tobroaden their horizons with the "African Money Tour" in cities like Nice, Brussels, Frankfurt, Lille and London.Achieving great success over a short time period, SékouDiawara has rapidly made a name for himself among the Golden African Youth, and thus decided to export his concept everywhere an African Diaspora exists, starting with the African continent during summer and winter holidays.
In order to ensure sustainability and increase its visibility, African Money recently diversified the core of its activities, creating new structures in line with the original concept:
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AMplus Productions: a production company to look for new African talents
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Amplus Events: events agency in charge of organizingbespoke events for private organisations or individuals
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Fashion: creation of African Money baseball caps
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A humanitarian foundation, "Les Enfants d'AfricanMoney" (The Children of African Money), which receives part of the profits of African Money
Together, JUMIA and Sékou Diawara want to celebrate a beautiful Africa at the forefront of the latest trends and developments.
ABOUT JUMIA:
JUMIA is Africa's leading online shopping outlet. The e-commerce platform offers a wide array of products including fashion, electronics, home appliances and beauty products, and provides a unique shopping experience. Besides its competitive prices, JUMIA proposes a quality of services adapted to e-commerce in Africa: delivery at your doorstep, flexible payment options (including cash on delivery, mobile money transfer), and a free 7-day return policy. JUMIA became the first African company to win an award at the World Online Retail Awards in 2013 in Paris as the "Best New Retail Launch" of the year.
Contact us
Phone: 59610778
Email: sheryn.toifl@jumia.ci
