Topless photos of the hottie recently named 'fittest man in the world' – were projected onto iconic locations in London, New York, Berlin, Lixbon, Pais, Milan and Madrid over the weekend.
Named World Player of the Year for 2013/2014 – Portuguese striker Cristiano Ronaldo expressed pride in the new campaign, which was shot by famous photographer Rankin.
Speaking on the new ad campaign, Ronaldo said:
"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.
"The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
"It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.'
"Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range."
