Nicki Minaj's much-discussed "Anaconda" video smashed Vevo's record for the most views in 24 hours, racking up 19.6 million clicks in the first day of its release.
The explicit clip is still going strong, having pulled in more than 37 million views since it was unleashed Tuesday.
"Anaconda" tops previous record-holder Miley Cyrus, whose "Wrecking Ball" clip garnered 19.3 million views over 24 hours, beating previous champs One Direction, whose "Best Song Ever" amassed 12.3 million views over the same period.
Cyrus' "We Can't Stop" video was also a record-breaker, posting 10.7 million views in its first 24 hours.
Vevo announced the Minaj news in the below tweet.
MY #ANACONDA DON'T WANT NONE UNLESS YOU GOT VIEWS HUN: We have a new #24hrVevoRecord at 19.6M for @NICKIMINAJ! http://bit.ly/1sZ5jQD RT!!
