Loads of Diaspora labels are guilty of not infecting their collections with just the right dose of African or most times an overdose with Ankara Laden pieces. Lagos based urban label "awe! Lagos" is not shy of it’s Nigerian heritage and proudly flaunts it. The success of their "Nirvana" collection impressed upon the creative director of the label, Apooyin Abiola the fact that tying Nigerian roots to the labels aesthetics in an ''ethno-urban'' fashion guarantees success. With that in mind he set out to create another collection known as ‘Tribe (season 1)’ based on an urban mindset with a clever twist as seen in the addition some Nigerian content that each tribe is represented by it’s cultural insignia.
The brand is taking on the evolving identity of the African Youth and the result is simple; The t-shirts are wearable, They’re not so bogged down by their high concept beginnings that you start to feel like a political activist wearing a message you don’t really believe in across your chest.
Image Credit:
Creative Director and Direction: Apooyin Abiola
Models: Rolayo Hanson (@layo_hanson) and Ezine Okoli (@trueborn_)
Photograghy: Seyifunmi Abiodun (@seyifunmiphotography)
Makeup: @AyoAkwe For Fab Fairy
