D’banj’s Endorsement Deal With Globacom Is Being Threatened After Featuring In Kcee’s Video, ‘Emmah’

D'banj's multi-million Naira brand endorsement deal with Globacom Nigeria is presently being threatened. Insiders say that the reason is not unrelated with the fact that he featured in the music video of Emmah, a song by Kcee, an ambassador of MTN, Globacom's main rival.

It is a well known fact and policy that celebrities are prohibited from associating with elements of their endorsing companies' rivals.

It was based on this fact that Tiwa Savage could not perform at the prestigious Sister With Soul concert last year. She is an MTN ambassador and the concert was sponsored by Etisalat. Omawumi, another Globacom ambassador, was also affected by her endorsement last year as, when she wanted to shoot the video of Warn Yourself, the song in which she featured Wizkid, she had to cut his vocals from the video as she couldn't feature him in it any longer because he was an MTN ambassador.

You will also recall that Kunle Afolayan was dropped by Glo for featuring "Etisalat's now MTN's Saka' in his hit movie, Phone Swap.